towels of different sizes

How big is oversize?

4th February 2020

The Turkish Towel Company make a variety of beautiful, luxurious towels. But how are their customers to decide between a regular and oversize bath towel? and how do they compare to a bath sheet?

Subtle size comparison on the category pages allow users to understand the relative towel sizes implicitly.

close-up of button to show dress on plus size model

One size doesn't fit all

4th February 2020

It’s often the details and the small interactions that make the biggest difference. Getting things like choosing a size right, are critical for the success of an eCommerce site. We helped Teri Jon do just that.

Put things in the right order

4th February 2020
Revenue before and after redesign

Getting your Information Architecture right can make a big difference to sales. In the year after the first redesign overall revenue was up over 65%, and their premium range of towels saw a 120% increase in traffic. Of course, the redesign wasn’t limited to the Information Architecture, but it played a big role in improving site performance.

6 years later, we’ve just completed the second upgrade and redesign of the website, and we’re eagerly waiting to see how it will affect sales and traffic.