Getting your Information Architecture right can make a big difference to sales. In the year after the first redesign overall revenue was up over 65%, and their premium range of towels saw a 120% increase in traffic. Of course, the redesign wasn't limited to the Information Architecture, but it played a big role in improving site performance. 6 years later, we've just completed the second upgrade and redesign of the website, and we're eagerly waiting to see how it will affect sales and traffic."/> Getting your Information Architecture right can make a big difference to sales. In the year after the first redesign overall revenue was up over 65%, and their premium range of towels saw a 120% increase in traffic. Of course, the redesign wasn't limited to the Information Architecture, but it played a big role in improving site performance. 6 years later, we've just completed the second upgrade and redesign of the website, and we're eagerly waiting to see how it will affect sales and traffic.">