Getting your Information Architecture right can make a big difference to sales. In the year after the first redesign overall revenue was up over 65%, and their premium range of towels saw a 120% increase in traffic. Of course, the redesign wasn't limited to the Information Architecture, but it played a big role in improving site performance.
6 years later, we've just completed the second upgrade and redesign of the website, and we're eagerly waiting to see how it will affect sales and traffic."/>
Getting your Information Architecture right can make a big difference to sales. In the year after the first redesign overall revenue was up over 65%, and their premium range of towels saw a 120% increase in traffic. Of course, the redesign wasn't limited to the Information Architecture, but it played a big role in improving site performance.
6 years later, we've just completed the second upgrade and redesign of the website, and we're eagerly waiting to see how it will affect sales and traffic.">
Put things in the right order
4th February 2020
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