The Turkish Towel Company make a variety of beautiful, luxurious towels. But how are their customers to decide between a regular and oversize bath towel? and how do they compare to a bath sheet?
Subtle size comparison on the category pages allow users to understand the relative towel sizes implicitly.
Extensive cross-linking, custom filters and searches, allow the NGO Monitor website to offer fluid research on the large number of topics in their field of expertise.
Getting your Information Architecture right can make a big difference to sales. In the year after the first redesign overall revenue was up over 65%, and their premium range of towels saw a 120% increase in traffic. Of course, the redesign wasn’t limited to the Information Architecture, but it played a big role in improving site performance.
6 years later, we’ve just completed the second upgrade and redesign of the website, and we’re eagerly waiting to see how it will affect sales and traffic.
NGO Monitor have collated large amounts of data on funding for NGOs. Their research tool allows you to filter and sort grant information for millions of NIS, and create presentation-ready charts with exactly the information you need.
userable