How big is oversize?

The Turkish Towel Company make a variety of beautiful, luxurious towels. But how are their customers to decide between a regular and oversize bath towel? and how do they compare to a bath sheet?

Subtle size comparison on the category pages allow users to understand the relative towel sizes implicitly.

Client:The Turkish Towel Company

Project Type:
  • UX design
  • eCommerce development

Put things in the right order

Website revenue before and after the redesign

Getting your Information Architecture right can make a big difference to sales. In the year after the first redesign overall revenue was up over 65%, and their premium range of towels saw a 120% increase in traffic. Of course, the redesign wasn't limited to the Information Architecture, but it played a big role in improving site performance.

6 years later, we've just completed the second upgrade and redesign of the website, and we're eagerly waiting to see how it will affect sales and traffic.

Client:The Turkish Towel Company

Project Type:
  • UX design
  • eCommerce development
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